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HVAC
Minneapolis, MN
TempControl HVAC handled a 4x winter spike without lifting marketing spend
TempControl HVAC
Results
4x
Winter calls vs prior year
$0
Marketing spend change
+22%
Average ticket size
The problem
HVAC contractor whose summer was great but winter business was dependent on storms. Wanted to flatten the seasonality without burning ad budget.
What we did
Built a "winter prep checklist" content cluster that ranked nationally + local. Used review generation aggressively in October-November to push their local-pack rank up before peak demand.
Tools used
Site Audit
Email Composer
Pipeline CRM
"Best winter we've ever had. The content cluster paid for itself in week one."
— Greg N., owner
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