Skyline Realty doubled active listings using a hyper-local content strategy

The problem

Generic real-estate blog with 200 posts but zero rankings. Agent was losing seller leads to Zillow because there was no neighborhood-level authority.

What we did

Pivoted to neighborhood-level "What's my home worth in [neighborhood]" landing pages — 38 of them — each with embedded local data, school ratings, and median price charts. Then ran a backlink campaign to local PTA newsletters.

Tools used